Engaging the customers is no small feat. It takes more than a spark to truly capture and hold their attention.
A small digital flat panel may be the “spark” you’re looking for. It is a digital tool powerful enough to make your customers turn their head.
In this guide, I’ll show you how to use interactive panel as a key part of your customer experience strategy.
Believe us—every potential customer adds a business value, so maximizing this potential is essential.
How to Engage Your Customers with Interactive Panels
Instead of being another screen in the background, interactive panels can offer so much more than the traditional customer service methods.
Here are the best practices for interactive flat panels to make the most out of your in-store experience.
1. Give Audience Personalization
Sure, smart digital flat panels tend to be generic, but if you know how to use them wisely, customers will get invested in your brand.
That’s why, it’s important for your content to speak directly to customers’ preferences with personalization.
For example, let customers add their own opinions on your content. That way, the system will remember the likes and dislikes of your customers, tailoring the content accordingly.
Personalization does a lot more. Imagine if you’re a regular customer at your local sports store.
When you return, all of a sudden, the smart digital flat panel displays recommendations of equipment you’ve been keping your eyes on with special discounts.
As a result, your customers will make a purchase, especially if you push them with a sense of urgency (such as discount ends today).
This type of experience is how you type into the FOMO (Fear of Missing Out) of the audience, which is a proven marketing tactic.
If you’ve figured out the science behind personalization, with the help of interactive flat panel, the surge of repeat customers is more than a likely scenario.
2. Focus on the Optics
According to WebFX, visual content gets 94% more views than text-only.
As an entrepreneur, it’s time to play these statistics out into your customer engagement strategy.
Start with a visual and user-friendly dashboard that can make all the difference. How so?
If your content is poorly designed, customers won’t be willing to navigate it, going as far as avoiding it altogether.
Sometimes, simplicity is more than meets the eye, and an interactive flat panel truly encapsulates this.
High-resolution screens ensure that images and texts are crystal-clear. Customers can see from afar, demanding them to get closer for details.
When your interface is simple, like a group of clothing stores that categorize items as “menswear” or “fashion”, you’re encouraging customers to do window shopping so they can browse and purchase all the products they want. .
3. Optimize the Interaction an Experience
How fun would it be if you can give customers some controls? Customers are already used to the rubbing and tapping motions while playing their smartphones, so why not bring these gestures to your interactive flat panels?
Picture this. In an electronics store, customers can zoom in on product specifications as if they’re browsing the marketplace.
Giving them more details of your product further convince them that what you sell is what they need.
The result can be more impactful if you pair descriptions with buzzing keywords. Think of what your audience would like to hear.
And it’s not just that. Some interactive flat panels support multi-user interaction.
As many shoppers now shop in groups, take families, they can make decisions in unison and add more to the cart.
That means more dollars for your business.
4. Respond Quickly to Keep Them Interested
Endless of times, we’ve heard businesses getting a bad rep due to bad customer service.
Believe us, if your interactive flat panel is unresponsive and slow-performing, that can also count as poor customer experience!
After all, no one likes to wait for a screen to load slowly. In a bustling shopping environment, everyone wants to hustle.
So, cut out the frustrations, and make sure that your interactive flat panel is at its prime—giving customer feedback on every step.
This example can be applied, say in a bookstore. When a customer selects a book, they don’t have time to wait—they should be able to quickly read the titles and provide feedback on screen.
This type of real-time interaction keeps the browsing and shopping experience alive and keeps the customer interested, moving smoothly from exploration to purchase.
5. Include Elements of Entertainment
Elements of entertainment can be defined by six elements: objectivity, external stimulus, pleasure, communication, audience, and passivity.
With an interactive flat panel, it’s easy to integrate these elements as one.
For instance, pleasure, audience, external stimulus, and communication can be achieved simultaneously through gamification, which you can easily add to interactive panels.
Imagine a coffee shop that has an trivia game on a smart digital flat panel. Customers answer questions in different combinations to earn rewards.
Maybe, there is a puzzle in the toy store interactive panel that shows a special offer when completed.
These games are not just for fun. They encourage customers to spend more time with your interactive panel and increase the likelihood of a sale.
6. Create Seamless Integrations with Other Devices
In today’s inter-connected world, your customers expect their devices to work together.
If your smart digital flat panel doesn’t sync well with smartphones, tablets and other devices, it can disrupt your customer experience.
Picture this: your customers can check their phones and go to your interactive panels to see more information about your products.
What’s more, the cloud services of interactive panels allow customers to save their preferences and purchase history, so they can pick up where they left off regardless of device.
This simple integration turns your smart digital flat panel from just a screen to a bridge between online and in-store shopping.
Surely, it helps increasing ease of use and customer engagement.
7. Enhance the Audio Experience
While visuals are important, don’t underestimate the power of good sound.
Bad audio can make even the best things seem boring. If your interactive panel includes video content or presentations, make sure the audio quality is clear and strong.
For example, at a car show, a smart digital flat panel playing promotional videos with clear sound will have a big impact.
You can also add voice control features, so customers can navigate the options hands-free.
This not only increases accessibility, but also enhances touch responsiveness to the customer experience.
Conclusion
By using these tips, you can keep your customers interested and make sure your interactive panels do more than just work—they’ll really stand out.
Now is the perfect time to put these ideas into action and change how you connect with your customers.
Ready to make your store better? Start today with a smart digital flat panel from Saptshankari!
At Saptshankari, you can browse our collection of interactive flat panels, complete with different functionalities to suit your store needs.
Got a question? Feel free to contact us here!
